ALP Communications proposed the idea to their client (BMW NA), to produce and package a sophisticated and comprehensive Welcome to BMW kit to new BMW customers.

The challenge included – How to welcome the customer into the BMW 'family' while proving them with informative historical, technological and performance related content in a 'Collectors Edition' type of framework.

MIXXMEDIA designed an award winning, and visually engaging VHS package to accompany the video and booklet. Using visual elements from BMW's glorious racing past together with legendary technological innovation, the Welcome to BMW kit became an exciting and important addition to the BMW customer relationship tools.