Case Study - Interactive

Canadian Autism Intervention Research Network (C.A.I.R.N.)

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Proposal

A new organization of researchers, parents, professionals, and policy makers from across Canada known as the Canadian Autism Intervention Research Network (C.A.I.R.N.) was seeking various communication channels to discuss and disseminate information relating to autism.

Challenge

C.A.I.R.N. required a visual identity, stationery system, brochure, newsletter and other marketing collateral but most importantly, a multi-purpose web site. The site needed to include a message board, email sign up and on-going archiving of posted material. Simplicity was key, while maintaining a professional appearance and ease of use for the wide technical capabilities of users.

Solution

The C.A.I.R.N. web site came together in approximately 3 months and includes a message board, Email sign up, conference info and frequently updated research material from C.A.I.R.N. researchers as well as data from around the world. Since its inception the C.A.I.R.N. web site has seen an average growth of 20% per month.

Tools
Dreamweaver
Adobe Photoshop
PHP
Campaigner

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